Internet Trends, stats & facts in the U.S. and Worldwide 2016

Guy Fawkes

(Various tips from anonymous experts)

The following collection of charts represents the most trusted research and the most recent data on major internet trends. Feel free to use the charts included here on your post on Internet World Usage Statistics, and do share it on social networks. Share

While dedicated to vpns and online privacy issues, vpnMentor also wants to be your resource for Internet trends and data.

As a result, we have scoured the most trusted researchers’ sites to present the following series of charts. Grouped by general topic, the information below represents the most recent data on major internet trends.

Global Internet Trends

Internet Traffic Statistics

Asian nations account for almost half of the world’s internet users.

Number of Websites in 2016

There are almost 1 billion websites, but this is not the high water mark. In 2014, the internet crossed the 1 billion mark.

Web Growth Statistics

The fastest growing segment of the internet is the number of mobile social media users. The number of people who used mobile devices to access social media grew by more than 280 million globally from 2015 to 2016.

Mobile Internet Penetration

The U.S. and the U.K. do not rank in the top 10 markets in terms of smartphone penetration. The UAE leads this statistic with 91% penetration.

Global and U.S. E-Commerce Trends

Statistics on Internet Research before a Purchase

People between 18 and 35 years old do the most online research via mobile devices.

Facts and Statistics about Product Reviews

Think reviews are important? You’re right! 55% of shoppers said customer reviews affect their buying decisions.

In addition, almost 40% of people in stores read online reviews before buying a product or service.

E-commerce Spending Via Desktops

When it comes to online purchasing, people on Macs do more than people on any other platform.

World E-commerce Statistics

Business to Consumer sales (B2C) are up globally from 2015. The Asian-Pacific nations lead this category, with an expected $707 billion + of sales in 2016.

Who Uses the Internet to Shop?

The U.S. leads in overall e-commerce spending.

Internet Trends: Device Comparisons

Number of SmartPhone Users

While several forecasts pegged 2014 as the “year of revolution” when mobile-only users would surpass desktop-only users, it turns out the forecast finally became reality in the U.S. in 2015.

Use Patterns: Mobile vs Desktop

Mobile is the fastest growing platform in terms of time spent on-screen. This means more people are spending time on their phones versus time on their desktops.

U.S. Platform Trends

In the U.S. the fastest growing segments of device ownership are smartphones (from 35% in 2011 to 68% in 2015) and tablets (from 3% in 2010 to 45% in 2015).

Percentage of Mobile Web Internet Traffic

An astonishing 76% of Nigeria’s total web traffic comes from mobile devices. In the U.S., mobile web accounted for 22% of the overall traffic.

Tablet Internet Use

Tablet penetration has risen slowly over the past couple of years. By 2020, tablets will be used by 35% of all internet users.

Mobile vs Laptop: Types of Activities

Nearly as many people aged 16 – 24 use phones to chat as they do laptops. However, laptops still dominate streaming content

Desktop vs Mobile vs Tablets in the U.K.

In the U.K., the number of people who own multiple devices grew from 53% in July of 2015 to 57% in December.

VPN Use

Of course, VPN use and data privacy have strong correlations. By accessing a separate server for internet use, VPNs make it much more difficult for hackers and/or 3rd parties to track online activities. The following charts examine the current state of VPN use around the globe.

Top Markets for VPN Use

Asia and the Middle East continue to dominate the VPN market.

Internet Trends: Performance

How Load Time Affects Web Page Abandonment

While web page features such as plug-ins, pop-ups, and streaming video may help convey your message, they hinder the page load time. As the following charts show, a page that takes longer than 3 seconds to load runs a high risk of abandonment.

Global Internet Speed Trend

Good news: internet speeds around the globe are at their highest peak ever.

Internet Trends: Search and Social Media

Most Popular U.S. Online Activities

In the U.S. last year, communication activities such as email (almost 91%) and instant/text messaging (86%) dominated.

Content Management System Trends

WordPress continued to win content management market share with nearly 60%. The No. 2 system, Joomla, had a 5.9% market share.

Percentage of Google Chrome Users

In terms of web browsers used, Google Chrome continues to thrive. According to the latest numbers from w3schools, it is more than 4 times as popular as its next closest competitor (Firefox).

Percent of Internet Time Spent on Search Engine/Social Media, etc.

The top 3 activities for desktop users in terms of time spent in 2015: Portals (Google, Yahoo, etc.), business/finance, and entertainment/news. The top 3 activities for Mobile device users: maps, photos, and games.

Percent of Most Visited Websites

Google wants to be the internet’s portal, and it is well on its way. The internet giant’s flagship page nearly tripled the 2nd place website (Facebook) in terms of page visits.

2016 U.S. Online Shopping

In terms of U.S. e-commerce, Pinterest is lapping the field.

Forecast and Trends for 2017 and Beyond

Currently, mobile users spend double the time in apps as they do on mobile web pages. In future years, this gap is expected to grow even wider.

Mobile App vs Mobile Web

Worldwide E-commerce Forecast

By 2018, global retail e-commerce sales are expected to approach $2.5 trillion.

Internet Trends: Resources Used

www.internetworldstats.com/stats.htm
hostingfacts.com/internet-facts-stats-2016/
www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
asia.googleblog.com/2015/06/mobilestatsforasia.html
www.marketingsherpa.com/article/chart/online-shopping-behaviors-based-on-age
blog.kissmetrics.com/5-ecommerce-stats/
marketingland.com/167928-167928
www.statista.com/chart/541/conversion-rates-of-online-shoppers-in-q4-2013/
dazeinfo.com/2013/07/01/global-ecommerce-sales-2013-india-us-uk/
www.statista.com/chart/3790/e-commerce-revenue-per-online-shopper/
www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
www.slideshare.net/kleinerperkins/internet-trends-v1/24-24Time_Spent_on_Screens_by
www.pewinternet.org/2015/10/29/technology-device-ownership-2015/
dazeinfo.com/2016/06/13/number-internet-users-worldwide-2016-2020/
smartinsights.com/?attachment_id=72442
www.comscore.com/Insights/Presentations-and-Whitepapers/2014/UK-Digital-Market-Overview-February-2014?cs_edgescape_cc=US
blog.kissmetrics.com/loading-time/?wide=1
www.yottaa.com/company/blog/application-optimization/marketing-web-performance-101-how-site-speed-impacts-your-metrics/
www.statista.com/statistics/204954/average-internet-connection-speed-worldwide/
www.statista.com/statistics/183910/internet-activities-of-us-users/
w3techs.com/technologies/overview/content_management/all
www.w3schools.com/browsers/browsers_stats.asp
www.statista.com/statistics/281366/share-of-us-online-time-spent-on-online-content-by-channel/
www.statista.com/statistics/265770/most-popular-us-websites-by-market-share-of-visits/
www.kpcb.com/blog/2016-internet-trends-report
appdevcare.hu/hirek/growth-of-time-spent-on-mobile-devices-slows/
https://anadea.info/blog/outsourcing-e-commerce-website-developmentoutsourcing-e-commerce-website-development

Source: vpnmentor